Current Position:
Founder of RichSkinnyPretty.com. In all actuality RSP pokes fun at the ideology of rich, skinny and pretty; and how our society along with the media interchangeably creates this unrealistic concept. Just look at magazines, reality shows, commercials, advertisements, etc. We are consumed with the idea of socialites and celebs. The basis of RSP is the opposite of this and instead is all about everyday women, everyday style, ya know, the ones with realistic budgets and body sizes - remember those kind of girls?
Rich Skinny Pretty centers around four main girls, their personal style, and what you can find inside of their closets. Their personal taste ranges from thrift-stores to department stores and everything in between. I style and produce the photo shoots as well as deliver exclusive interviews with fashion industry professionals.
Prior internships:
Freelance includes fashion styling for editorial, styling for look books i.e. Audrey Kitching’s Tokyo Lux and Coco De Coeur clothing lines, trend reports for 944 magazine and DiscoverSD.com, fashion blogger for Teen Vogue WWDMAGIC blogger lounge 2011, blogger for official HUDSON Jeans Blogger Campaign 2011, secured press for a luxury handbag line and a luxury jewelry line, fashion show producer for SD POLO Club Opening Day 2010…I’m a trick of all trades I guess, writing, styling, producing, interviewing, pitching, etc.
Lip Candy:
YSL Rouge Volupt and La MER The Lip Balm.
Coffee:
Zen Green Tea Soy tea misto with two honey, extra foam. No, not high maintenance at all.
Describe a typical day:
Phone calling, emailing, interviewing, coordinating photo shoots, styling, tweeting, instagraming, and all around creating!
Memorable work-related moment:
How about a toss up? It’s between blogging with Bebe Zeva and Audrey Kitching at the Teen Vogue Blogger Lounge at WWD Magic tied with being selected for the official HUDSON Jeans Blogger Campaign. Icing on the cake? Co-hosting the HUDSON Jeans event with Creative Director Ben Taverniti. Ummmm, wow. Pinch me, please.

Favorite Magazines/websites/blogs:
PRCouture.com for my fashion PR everything and French Vogue (don’t mind my borderline obession with Emmanuelle Alt).
Where do you like to shop? Favorite designers?
I’m guilty of online shopping…I-ELLA, Shop Moderne, Nasty Gal, Shop Bop, and Singer 22 to name a few. Plus, LF is a must. Motif LA on Roberston has ridiculous treasures, all vintage designers…think YSL pumps, Hermes handbags, Chanel cardigans and Miu Miu accessories. I literally could shop there weekly and without avail find something beyond amazing. Best part? Whatever I do find, I can be rest-assured that no one else has it, which I LOVE. I am not big on having a handbag or watch that everyone and their mother is wearing. I like unusual pieces, pieces that I can incorporate into my everyday style to create my signature look.
How do you spend your free time?
Would it surprise you that I’m on lap top either blogging or perusing other blogs? Besides nerding out by myself, I recently relocated to LA so going out with friends…it is very easy to find an excuse to get dolled up with HollyWood and Beverly Hills as your playground. But, I’m born and raised a small beachtown girl so when I have my lowkey moments you can find me walking on the beach in Santa Monica collecting my thoughts and reflecting on how grateful I am to do just that.
Can’t live without:
Family and good friends. My lap top, iPhone, Creme de la Mer and a walkin closet…

Winter must-have:
Faux fur coat, red lips and textured tights. Winter nights in LA play the perfect backdrop.
Advice for those looking to break into the fashion industry:
Do not expect instant gratification. Instead, expect to work hard and to be persistent…this industry does not reward the faint-hearted, I will tell you that much. It sounds cliche, but if you really want it bad enough and for the right reasons, I like to believe that you can make it happen.
What’s next?
I of course have ambitions but I don’t ultimately know where life is going to take me next. NYC? Paris again? Or who I will be collaborating with…Only if I knew, but isn’t that the beauty of it all? I ultimately would love to cover trends and style for a major online outlet or publication. Think jaunting off to NYC for fashion week or jet setting to Paris for exclusive interviews with couture designers. That would be a dream come true. Collaboration? Zac Posen would be an ultimate accomplishment in my book.